WIX IDENTIFIES 27% LIFT IN POTENTIAL REVENUE FROM PREVIOUS DECLINES
WIX is a professional website building platform with 243M users across 190 countries
THE COMPANY
THE GOAL
To offer a frictionless experience for new merchants and approve all good customers while protecting the ecosystem from bad actors.
THE SOLUTION
By joining Identiq’s private network, Wix was able to anonymously query the identity of merchants at the point of account sign up and customers at the point of sale. The resulting score allowed them to provide smoother journeys to good users that were new to them but were known to the network with very low chargeback rates.
Over 12% of previously declined customers, which represent 27% of declined revenue, were identified by Identiq as good users, and could be approved automatically with very low chargeback rates.
THE RESULTS
+27%
“Our goal is to offer streamlined experiences with higher approvals and less friction for our customers and we are excited to be part of the Identiq network to achieve that.”
Asa Zaidman
Risk & Compliance | WIX
About Identiq
Identiq is a private network for identity validation that enables companies to safely collaborate with each other and vouch for customers that are known and trusted - without ever sharing any personal data (not even with Identiq).
