Copyright Identiq Protocol Ltd
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Improving Marketing & Fraud Collaboration
This eBook shares the collective knowledge of dozens of marketing and fraud professionals interviewed to understand how teams can collaborate best together.
You’ll learn how teams can:
Get on the same page at the right time
Implement efficient collaboration workflows
Share KPIs for synched success
Fraud and marketing teams both significantly influence an organization’s overarching goal–growing the business and increasing revenue. Marketing teams are responsible for bringing revenue in, and fraud teams must protect that revenue. To successfully reach their goals, each team needs the other. However, the road to fruitful collaboration isn’t always clear.
Our eBook shares the collective knowledge of dozens of marketing and fraud professionals interviewed to understand how teams can collaborate best together.
